Wednesday, September 29, 2004

Capture Attention-Command Action

Two sides of your marketing coin. Posted by Hello

You use creativity
to capture attention,
communicate benefits,
convey the product functions
and features that make
these benefits occur...

...then use responsivity
to command or coax customers
into acting on your offer.

Responsivity elements include:

* limited time urgency
* free samples
* satisfied customer testimonials
* money-back guarantee
* reply deadline
* bonus gift
* reputable referrals
* trial use period
* upfront credentials
* credibility characteristics
* prestige indications
* easy to use reply functionalities

...but don't forget that "call to action."


For specific solutions to your
marketing problems...

Contact via email: steven DOT streight AT gmail DOT com

Do it right now...while you're thinking about it.

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