MC vs. PU marketing
Mentally Correct Marketing begins with:
"What do customers for
a product like this
want the product to do?"
"What do competitive products
fail to do for the customer?"
"What can honestly be said
about this product
that we haven't said yet,
but is a powerful benefit?"
Psychologically Unsound Marketing
cares only about seducing customers
and often goes about this clumsily,
due to the hurry to make easy profit.
Mentally Correct Marketing
is peaceful and compassionate,
and recognizes how the mind works.
It works with the mind, not against it.
MENTAL DARKNESS
Mind is repulsed by deception.
Mind is depressed by ugliness.
Mind is angered by contradiction.
Mind is dulled by repetition.
Mind is diminished by ignorance.
Mind is de-motivated by chaos.
Mind is disrupted by distractions.
MENTAL ILLUMINATION
Mind is delighted with truth.
Mind is charmed by beauty.
Mind is attracted to logic.
Mind is refreshed by variety.
Mind is excited by genius.
Mind is thrilled by triumph over obstacles.
Mind is energized by newness.
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