Saturday, September 18, 2004

Oprah Hawk Show Host

Oprah has gone from
talk show host to
hawk show host,
according to the
Chicago Sun Times.

They compare her egomaniacal
theatrics and audience hysteria
to the old television program,
"Queen for a Day"...

wherein materialistic,
discontented housewives
would present dreary, hard luck tales
in exchange for shiny new
kitchen gadgets & appliances.

When you go to Oprah's web site,
you will see nothing about her
grandiose car giveaway stunt,

until you go down to the bottom
of the homepage. There, in a
text link (no photo) is a sentence:

"We made dreams come true!
Cars for everyone. Watch!"

This desperate act of mentally
incorrect marketing was done
to bolster her sagging viewership.

MotorTrend reminds us that Oprah's
"My Favorite Things" giveaway
was spoofed on Saturday Night Live.

They also said that Jonathon Gray,
at the University of California, Berkeley
warns that these stunts could cause people
to think that charity requires sponsors
and he warns that these stunts just drive
people to consume more products.

Consider these facts and observations:

* Occurs during Oprah's 19th season premiere.

* Pontiac G6 model, not yet in showrooms.

* 276 audience members, selected due to
alleged "need for an automobile."

* In one hour, the Pontiac G6
dominates conversations.

* Oprah has never had a
homeless people audience.

* The Oprah show is now like
a game show without a game,
but with plenty of prizes.

* The success of this show depends
largely on how much longer viewers
will tolerate a vicarious thrill seeing
others walk off with gifts they may
not really need or deserve.

* Oprah is using "makeovers"
and "giveaways" to
promote her own brand
and increase her popularity,

this is not true, selfless
altruism or philanthropy.

* Oprah seems to have an
insatiable craving to be admired.

* On the Fast Company Now blog,
commenter "Urijah" said Oprah
never pulls a single penny out of her pocket,
it's the sponsors and advertising agencies
that provide the merchandise, whilst Bill Gates
makes pledges of $3 billion to charitable causes.

* The Chicago Sun Times explains how Pontiac
is the real winner, getting free plugs in all major
media, for nothing, just from a $8 million cost
on the cars that were given away on Oprah's show.

DISMAL CONCLUSION: reports on how Oprah
jumped up and down on the stage
yelling: "Everybody gets a car.
Everybody gets a car. Everybody gets a car."

Like with many televangelists
and professional religious figures,

the attention and glory is not given
to the true source of the blessings or gifts,

but to the vain one who struts around
bestowing it upon the adoring crowds.

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