Monday, September 13, 2004

Mirror of User Reality

Everything you think you know
about your product, service, or organization
is a ridiculous lie. Every idea is wrong.
Until...envisioned and reflected
in the Mirror of User Reality.

The Mirror of User Reality.
The Truth of Product Viability.
The Fact of Service Functionality.
The Knowable Fragment of the Actionable Marketing Universe.

Nothing is "true" or "real" or "objectively actual"
until you observe, non-invasively, even secretly if possible,
typical users operating your product
or accessing your service
or interacting with your personnel.

The Mirror of User Reality.

Everything else is meaningless garbage.

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