Thursday, September 16, 2004

Martha Stewart & Mentally Correct Marketing

Martha Stewart needs a strong,
but ultimately refreshing dose
of Mentally Correct Marketing.

When will celebrities, hot shots,
and smarty pants ever learn?

Here's how the human mind works:

1. People who do something wrong
should admit it.

2. People who don't admit it
seem like liars, con artists, egomaniacs.

3. People who persist in framing everything
in pretty doilies,
when more appropriate would be
a wreath of thorns,
are not respected or trusted.
Nor are they given sympathy.

4. People who feel like they're being
railroaded into punishment,
when they're actually innocent,
should quit whining
and acting magnanimous
about getting their just desserts.

5. People who are truly innocent
are usually better off
being humble, self-effacing,
patient, and even silent.
Jesus displayed these
qualities when being accused
and led to his unwarranted death.

6. Martha Stewart is using
image-centric marketing:
preserve the original image,
with no concessions, at all costs.

7. Image-centric marketing is
for losers, unethical CEOS,
and desperados.

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